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Realisation future proof digital commerce platform Stichd

We have realized a completely new digital commerce environment for our customer stichd. The first webshop that we launched was Fuel for Fans, a multi-brand shop for Formula 1 ™ merchandising. In addition, we have launched the shops for McLaren, Haas F1 Team and Mercedes-AMG Petronas Formula One Team. With a hard deadline, namely the start of the new Formula 1 ™ season, there was an immediate challenge for Wolfpack and the stichd team. In addition, stichd's ambitions made it necessary to have a flexible and scalable digital commerce environment, so that the growing omni-channel needs and requirements can be increasingly met.

why we love this project

The platform is built on Salesforce Commerce Cloud, and also includes our Omnichannel Retail Platform, including Order Management, Product Information Management and Channel Management. This means that all inventory and catalog management is centrally arranged within the Salesforce platform for all brands for which Formula 1 ™ merchandising is  firmly established. In addition, the new content management functionality of Salesforce: Page Designer was also chosen. This allows Stichd to create content pages with a “drag & drop” functionality. And all of this was realised in record speed.

Go ahead and have look at the Fuel for Fans webshop or the McLAREN, Mercedes AMG F1 webshop.

what we have done

  • Design & UX
  • Realization of Salesforce Commerce Cloud webshop
  • Omnichannel strategy
  • Product Information Management
  • Order Management
  • Channel management

about stichd

We work together with international A-brands to create exceptional products in the categories, underwear, socks, swimming clothing and motorsport merchandising. It is our goal to create experiences that matters because it connects our brands, retails and consumers, to understand their needs and to tailor our approach to that. That is how we make a difference.

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Arjen Bultje
Managing Director
+31 621525176


New webshop for O'Neill

We have developed the new webshop for the legendary brand O'Neill. The webshop is build on Salesforce Commerce Cloud. 

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A new platform for the new McGregor

For the re-launch of McGregor we have developed the new e-commerce plaform. A new logo, new fit and new products needs a fitting webshop. So we designed a shop that shows the refreshed McGregor brand and products. 

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Top-notch dropshipment order-process for Sissy Boy

Sissy-Boy digitalized their order-process with their most important furniture partner. A company called: “De Eekhoorn” produces furniture for Sissy-Boy that is sold to customers through all sales channels.

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A new omnichannel solution for Kings of Indigo

We have build the omnichannel solution for Kings of Indigo. Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious. 

Why we love this project


Webshop Kings of Indigo

Kings of Indigo is a sustainable brand with a big ambition in a challenging market. And with the webshop we have build and the omnichannel solution we help them to reach this ambition with a relative small team. 

Have a look and while you are there buy something nice

What we have done

  • Development of the new Shopify Plus webshop
  • SEO/ SEA
  • Order Management
  • Product Information Management
  • Channel Management
  • Service Management


About KOI

When Tony Tonnaer founded the Kings of Indigo company eight years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor quality had to be sacrificed in order to make beautiful garments. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes.

The brand works with a clear objective to lead the industry to change. But that forward thinking has helped shape and change the path of fashion, Kings of Indigo always being two steps ahead of the rest. Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; using its Five Pillars of Sustainability as cornerstones.


Want to know more about  this solution?


Koen den Hollander
Founder and CFO
+31 642747508