Realisation future proof digital commerce platform Stichd

We have realized a completely new digital commerce environment for our customer stichd. The first webshop that we launched was Fuel for Fans, a multi-brand shop for Formula 1 ™ merchandising. In addition, we have launched the shops for McLaren, Haas F1 Team and Mercedes-AMG Petronas Formula One Team. With a hard deadline, namely the start of the new Formula 1 ™ season, there was an immediate challenge for Wolfpack and the stichd team. In addition, stichd's ambitions made it necessary to have a flexible and scalable digital commerce environment, so that the growing omni-channel needs and requirements can be increasingly met.

why we love this project

The platform is built on Salesforce Commerce Cloud, and also includes our Omnichannel Retail Platform, including Order Management, Product Information Management and Channel Management. This means that all inventory and catalog management is centrally arranged within the Salesforce platform for all brands for which Formula 1 ™ merchandising is  firmly established. In addition, the new content management functionality of Salesforce: Page Designer was also chosen. This allows Stichd to create content pages with a “drag & drop” functionality. And all of this was realised in record speed.

Go ahead and have look at the Fuel for Fans webshop or the McLAREN, Mercedes AMG F1 webshop.

about stichd

We work together with international A-brands to create exceptional products in the categories, underwear, socks, swimming clothing and motorsport merchandising. It is our goal to create experiences that matters because it connects our brands, retails and consumers, to understand their needs and to tailor our approach to that. That is how we make a difference.
 

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Brand new platform for Muchachomalo

We have developed the new webshop for Muchachomalo on the Salesforce Commerce Cloud platform. We have created a platform that is ready for the expansion plans of Muchachomalo. The platform gives the team the flexibility to play with the look and feel and the extensive promotional options. With the new platform Muchachomalo is able to tell it's stories. Stories that are inspired by real life and real feelings – what’s happening in the world, what’s on people’s minds, or even the simple beauty of an age or a place.

Why we love this project

We love stories! We are very pleased to assist Muchachomalo in telling it's stories and to help spread the word.

About Muchachomalo

Muchachomalo, Spanish for bad boy is authentic. it is inspired by the Spanish ‘estilo de vida, carpe diem y corazon’: Seize the day with all your heart, and make anything you want, possible!

His inner-rebel walks the line between being naughty and playful. He is confident. Knows his mind. Focused on reaching his goals, he does not shy away from risks. As a natural leader, his ideas and enthusiasm resonate with others. He works hard and blows off steam on adventure weekends. He’s rarely alone. Friends appreciate him for his courage and honesty. Women find him desperately appealing. He is charming. Takes care of himself. He is independent and a bit mysterious. The Muchachomalo man inspires and surprises. And like most men, he never ‘really’ grows up…that little ‘Bad Boy’ sparkle is never far from the surface.

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360 customer engagement for Stichd

Customer Service has become more and more important for Stichd, certainly with the launch of it's Formula 1 platform that we have build for them on Salesforce Commerce Cloud. Stichd wanted to create a 360 customer view of it's customers to be able to deliver a more personalized customer service experience to increase the customer satisfaction. To make this possible we have implemented a flexibile and scalable Salesforce Service Cloud solution and integrated it with Commerce and Marketing Cloud and with our OMS solution.

Why we love this project

It was great to setup a flexible and scalable solution for Stichd that gives Stichd the possibility to acces full 360 degree profiles of their customers. A great extension on their growing digital ecosystem.

About Stichd

We work together with international A-brands to create exceptional products in the categories, underwear, socks, swimming clothing and motorsport merchandising. It is our goal to create experiences that matters because it connects our brands, retails and consumers, to understand their needs and to tailor our approach to that. That is how we make a difference.

Want to know more about this project?

 

A new omnichannel solution for Kings of Indigo

We have build the omnichannel solution for Kings of Indigo. Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious. 

Why we love this project

 

Kings of Indigo is a sustainable brand with a big ambition in a challenging market. And with the webshop we have build and the omnichannel solution we help them to reach this ambition with a relative small team. 

Have a look and while you are there buy something nice

 

About KOI

When Tony Tonnaer founded the Kings of Indigo company eight years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor quality had to be sacrificed in order to make beautiful garments. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes.