A new platform for the new McGregor
For the re-launch of McGregor we have developed the new e-commerce platform. A new logo, new fit and new products needs a fitting webshop. So we designed and created a omnichannel solution that offers a unique buying experience for all channels and that reinforces the new McGregor brand.
Why we love this project
McGregor is an iconic brand. For Wolfpack is has been great to be such a big part of the re-launch of this brand. The digital commerce environment we have created was the basis for the re-launch of McGregor and is the backbone for the digital and offline experience for the McGregor clients.
Go ahead and have look at the webshop
What we have done
- Design & UX
- Realization of Shopify Plus webshop
- Omnichannel strategy
- Product Information Management
- Order Management
- Channel management
David. D. Doniger, who founded McGregor in 1921, was in fact the trailblazer for an entire fashion lifestyle: American Sportswear. Casual, relaxed, sporty, but still retaining that style element, timeless classics such as the Chino and the Polo are still being tweaked and fine-tuned almost a century later. McGregor: Anchored in the classics.
Want to know more about this solution?