In complex commerce, the storefront is rarely the hard part.
The gaps between systems are.
The hard part is the space between systems — ERP, OMS, WMS, POS, loyalty. That's exactly where things go wrong, and exactly where nobody usually owns it.
We build the integration layer and support the flow through Managed Operations. Like at stichd: six brands, B2C and B2B, live before the new F1 season.
Everyone focuses on the shop.
Nobody on the space between.
"The storefront is live, payments work, the catalogue looks good. Done?"
"Our orders come in, but we don't always see what happens next."
"We pick what we get. If a pick ticket is missing, it stops."
"The store and online don't talk. Customers see two worlds."
"We design and build the integration layer and support the complete flow. That's where omnichannel is really made."
Six brands. B2C and B2B.
Live before the new F1 season.
stichd manages global licences for brands including Fuel For Fans, Manchester City, McLaren F1 Team, Aston Martin F1 Team, the Premier League and BMW lifestyle. For them we built not just the storefront, but especially the integration layer that connects multiple brands, channels and systems.
- Multi-brand architecture on Salesforce
- Shared services for stock, prices and orders
- ERP and WMS connections under management
- Monitoring and incident ownership
We build the integration layer.
And support the flow.
The storefront is the visible part. Sustainable growth needs a commerce ecosystem where integrations and data flows are visible and incidents are coordinated across vendors.
Design the ecosystem
- Integration architecture
- Data and process flows
- Platform choice (Salesforce / Shopify)
- Roadmap and prioritisation
The integration layer
- API connections and middleware
- Data transformation and validation
- Realtime and batch flows
- Documentation and testing
Managed Operations
- Proactive monitoring
- Error detection and alerting
- Incident ownership
- Continuous development
Are you building the storefront, or the ecosystem underneath?
Let's look
at what's underneath your storefront.
In a short architecture session we map your current ecosystem: which systems talk to each other, where ownership is missing and where the biggest risks are.
- 1Map of your critical flows
- 2Ownership & up to five findings
- 3Prioritised roadmap
- 4Keep, adapt or investigate further
- 5Next-step proposal (optional)