Premium Inc. is a group of athleisure-wear enthousiasts that is responsible for brands like Cruyff, Off the Pitch, Meyba, Goliath and Up. We have been working together for some time now and in that time have developed a state of the art multi-brand digital ecosystem for all of Premium Inc’s brands. This started with the development of the different Salesforce Commerce Cloud storefronts, and the implementation of our custom build Page Designer solution. This way we give the brands ultimate flexibility in creating unique buying experiences. 

We have also realised a 360 customer view by developing and integrating Salesforce Service Cloud and integrating Salesforce Marketing Cloud. Another central part of the digital ecosystem that we have developed and integrated is the Salesforce ordermanagement solution. This enables optimal order orchestration over all (digital) channels.

Everything is done with the goal to simplify business processes and to make them usable for all Premium Inc. brands. This means that the technical design and implementation/ integration must be so generic that it is manageable for every team without having to maintain individual facets themselves.‍

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Why we love this project‍

Multibrand challenges like the Premium Inc case are a great fit for us as a company and the Salesforce solutions. Together with the Premium Inc we have been able to create top notch digital ecosystem that enables the Premium Inc team to offer great buying experiences. By pushing the bar they keep challenging our team. And that is what we love.

Have a look at Cruyff, Off The Pitch, Meyba and Up webshops

‍About Premium Inc.

Premium Inc. is a group of athleisure-wear enthusiasts based in the Netherlands with showrooms and points of sale throughout the world. Premium Inc. the company behind brands Cruyff, Off the Pitch, Meyba, Goliath and Up.

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